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The Customer Journey ft. Nick Coats

Understanding the journey that your customer takes is a vital piece in your marketing that very few business owners pay attention to. . You ae going to be blown away by this interview with my buddy Nick Coats talking about marketing during your customer’s journey through your REI services! Connect with Nick! https://www.sawtoothmediagroup.com/

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Marketing in Secondary & Tertiary Markets ft. Tag Thompson

If there’s one thing about marketing that rings true is that not all marketing works in every market. If you’re in a primary market, what you’re doing there to real leads in isn’t necessarily going to work in a secondary or tertiary market. Tag Thompson operates his real estate business in multiple different markets, so…

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Using PPC & Facebook Ads to Generate Leads ft. Jeff Rappaport & Rebecca Jensen

Episode Summary: Many real estate investors attempt to run PPC and Facebook ads but are often met with little to no returns on their spending. The reality is that running ads isn’t the same as sending a direct mail campaign. There are nuances that are required in order to build an ad campaign correctly and…

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Using Virtual Assistants in Marketing ft. Robert Nickell CEO of Rocket Station

Episode Summary: Many real estate investors know about using virtual assistants and a lot of businesses use them, but have you ever thought about using them for marketing? Marketing is a very intricate part of your business but has to be done, but done consistently and done well. So how exactly can you strategically outsource…

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Using the Market to Guide Your Marketing ft. Paul Lizell

Episode Summary: With over 20 years of experience in the real estate investing industry, Paul Lizell has been through multiple market cycles as well as changed his business model. So how can you keep your marketing in line with your business with so many changes? Paul gives us the strategies he implements when changing his…

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The Lead Conversion Process ft. Dan Schwartz CEO of InvestorFuse

Episode Summary: If you’ve ever wondered where sales and marketing cross over with each other, well here’s your answer. The conversion process (follow up) mostly gets put into the sales funnel, when in reality, it’s a lot more marketing than anything. Understanding the journey that a lead takes in order to make them convert, is…

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How & When to Pivot Your Marketing ft. Stinson Bland

Episode Summary: Pivoting your marketing isn’t something that should happen often, but is needed during certain times. Stinson Bland out of Dallas, one of the most competitive markets in the country tells us how he’s able to decide when to pivot has marketing strategies and how to make the transition without imploding your business. [00:06:14]…

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Building Brand Equity ft. Henry Kaminski

Episode Summary: On this episode Josh is joined by Henry Kaminski and they talk about the importance of marketing in today’s context. [00:03:35] – Henry Kaminski’s background [00:08:07] – People’s hopes and dreams, pains and gains [00:11:27] – The importance of branding in the success of a company [00:20:49] – How great brands are built…

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Keeping Your Marketing Lean & Mean ft. Steve Trang

“If you’re a true marketer, then you are pretty good with your KPI’s and know the ROI on your marketing.” Episode Summary: On this episode Josh is joined by Steve Trang and they talk about how to be disruptive and have a competitive advantage.  [00:06:14] – Steve Trang’s background [00:12:27] – When in times as…

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Strategies for Marketing in Primary, Secondary, & Tertiary Markets ft. Bill Allen

On this episode Josh is joined by Bill Allen is the CEO and owner of 7 Figure Flipping, where he helps lead the top house flipping and wholesaling mentoring groups in the nation. Bill and Josh discuss marketing and data.  [00:05:08] – Bill Allen and 7 Figure Flipping’s background [00:09:08] – Marketing to primary markets…

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