Marketing isn’t always about trying everything out there and continuing to pound away at what you are already doing. A large portion of what creates a good marketing strategy is testing and analyzing the testing that you’re doing. Far too many real estate investors do what everyone else is doing and aren’t willing to go outside of that. But the reality is that you’ll never rise above your competition if you don’t test other marketing methods. My guest. Oliver Seidler talks about how to utilize testing inside of your marketing and how to know when to cut off a marketing channel and when to keep pushing it!