All right. So one of the core things that we do in our business for color media is we do what’s called micro content. Basically what happens is we’ll take what’s called pillar content, or you can think of it as a long form content. It could be a podcast. It could be just straight up YouTube videos that are five to 10 minutes or whatever. So we take that pillar content and chop that down into micro content. So say for instance, we have a 60 minute podcast episode. We’ll take that and chop out 10 to 20, 62nd segments, and then redistribute that for daily content. That’s one of our core business models. And one of the things that I get on a consistent basis from people is do I really need daily content that goes out? And my answer is absolutely yes, because the way you got to look at content is not just social media posts.
And that’s what I think a lot of people sum it up to be as just post on Instagram. I post on Facebook or YouTube video, and that’s not, that’s kind of, I guess what they are technically, but the way you have to look at it is as marketing content marketing has the word marketing in it for a reason that phrase right there, content marketing, marketing. So you have to treat it like marketing as well. So the way I like to look at it is not just micro content, it’s micro marketing. So we’re literally putting out marketing on a daily basis. Most of our clients, we’re putting out two pieces of content a day for them, or we’re taking that content. And it’s actually two pieces of marketing going out for them because here’s what happening is. A lot of people look at social media as we just want engagement.
We just want people to like, and comment and subscribe and all that stuff. But at the end of the day, those don’t pay the bills. Engagement does not pay the bills. It doesn’t make your business profitable. It doesn’t bring money into your business. But what does is conversions? What does is actual actual people buying your product or service and getting into your funnel. And so the goal of your content should be to convert them in some way, shape or form, which what is marketing it’s to get people into your funnel in order to market to them so that they can buy your product or service. And so for me, the way I look at the content that we’re putting out on social media or anywhere else for that matter, it’s just micro marketing. That’s going out. So why wouldn’t you want two pieces of marketing a day going out for you and your business?
That’s the thing that you got to think about, stop treating it like it’s social media start treating it like it’s marketing, and then you’re going to actually see a lot more conversion going up. And so when you’re putting out this content, you’ve got to make sure that you are framing it up that way. Don’t just have people like comment and share or subscriber, whatever. Tell them to go to a website, say hit me up in the DMS. If that’s what your call to action is. And that’s what you want them to do in order to get into your funnel. Tell them to go to this website below, click the link below, click, click the link in my bio. If you’re posting on Instagram, because you want people to go somewhere, take action on it because it’s called a call to action. You want them to take action on your content so that can drop into your funnel and then essentially convert and buy your product or service.
That’s what content is meant to do. It’s meant to be marketing, not just social media posts, keep that in mind. That’s something that a lot of people miss the boat on and really get wrong. And it’s a foundational thing. When it comes to content marketing, it’s foundational because if you’re building it the wrong way, if your plan is the wrong plan and it’s not built to actually convert people, it’s just built to get followers, or it’s just built to get likes or engagement, then you’re going to fail the contest, not going to show any ROI, and it’s not going to make sense for you to keep doing it. So make sure you keep that in mind. And let me know if you guys have any questions,
See you later.
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