Episode Summary:

On this episode Josh is joined by Don Ross and they talk about the importance of tracking in marketing.

[00:03:55] – Don Ross’s background

[00:04:19] – Lessons from being in the Marine Corps

[00:07:20] – How to effectively reasure ROI

[00:08:41] – Ringless voicemail drip campaigns

[00:19:36] – Thoughts on fancy shiny objects

Quotes from the Episode:

“if I spend 2000 bucks today. Does it take me a month? Does it take me six months to get the money back in?” [00:07:18]

“Cause you could have this super well-crafted messaging to them. And if they’re legitimately not ready to sell right now, then they’re not going to pull the trigger.“ [00:14:11]

“Because there’s a million platforms that you could put content on, but you’ve got to focus on the ones that are going to work.” [00:20:39]

Resources & Links:

Josh Culler
Email – josh@cullermedia.com

Don Ross Facebook

REI Automation Squad

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