Using PPC & Facebook Ads to Generate Leads ft. Jeff Rappaport & Rebecca Jensen

Episode Summary:

Many real estate investors attempt to run PPC and Facebook ads but are often met with little to no returns on their spending. The reality is that running ads isn’t the same as sending a direct mail campaign. There are nuances that are required in order to build an ad campaign correctly and generate results.
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I bring on Jeff Rappaport & Rebecca Jensen to talk about how they are getting results running their ad campaigns!

[00:03:54] – Rebecca and Jeff’s background

[00:09:27] – How to use Google Adwords effectively

[00:17:07] – Creative and seller financing

[00:19:07] – Networking in person vs social media

[00:21:23] – Rapport and build relationships with clients

Quotes from the Episode:

“We’re into Google ad words, we’d probably spend $3,000 a month instead of 10 to $15,000 a month. And you know, that $3,000 a month gets us 20 leads” [00:09:30]

“To be honest, a lot of the things that worked 15, 20 years ago still work now. People just don’t like to use them as much. Um, you know, direct mail door knocking.“ [00:12:25]

“It’s predicted by 2021 that 90% of Facebook’s content will be video, which is absolutely insane. And that’s going to just trickle into every, I mean, you look at any social platform.“ [00:16:25]

“ I really take the time to educate my buyers and explain the process. And you know, some people don’t even know that they have to use hard money a lot of the times.“ [00:19:25]

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