Cold calling is a big lead source for a lot of real estate investors, but how do you get the most out of that marketing/sales channel? Another thing to think about is demographics. Elizabeth Navarrete, a wholesaler in Houston, has a large demographic of Hispanics so she has Spanish speaking cold callers as well.
On this episode Josh is joined by Elizabeth Navarette and they talk about the importance of tracking in marketing.
[00:03:35] – Elizabeth Navarette’s background
[00:06:39] – How to keep track of KPIs effectively
[00:10:27] – Marketing to the Spanish and Hispanics
[00:16:49] – Elevator pitch about wholescaling live newsletter
Quotes from the Episode:
“That’s why tracking your KPIs is so important because you need to know what’s converting, what’s not” [00:06:45]
“ that’s my point here, is understanding who your audience is and marketing to that. So I talk about, you know, when, when you’re doing content, understanding where you’re , who your audience is and where they’re at.“ [00:11:21]
“And any marketing in general, you’ve got to hit the pain points, right? So you’re a distressed seller, you’ve gone through a divorce, you inherited a property after you lost a loved one. You got to hit those pain points and, and obviously respectfully,” [00:15:34]
Resources & Links:
Email – firstname.lastname@example.org