If you’ve ever wondered where sales and marketing cross over with each other, well here’s your answer. The conversion process (follow up) mostly gets put into the sales funnel, when in reality, it’s a lot more marketing than anything. Understanding the journey that a lead takes in order to make them convert, is something not a lot of real estate investors think about. Dan Schwartz, CEO of InvestorFuse, let’s us in on the truth behind what makes a lead convert.