Showing You’re the Expert, Not Telling ft. Dan Zitofsky

In a world of real estate investing, there is so much competition in any market or asset class you operate in. So how do you stand out? One way is to put out content and marketing showing that you’re the expert, not telling people you are. Dan Zitofsky teaches us how to make this happen without getting caught up in all the noise.

Episode Summary:

On this episode Josh is joined by Dan Zitofsky and they talk about creating content.

[00:05:07] – Dan Zitofsky’s background

[00:09:52] – What are things to do with content to get results?

[00:14:01] – Benefits to answering a hot call.
1) The caller is ready when the are calling you
2) The caller associates you with a good customer experience
3) You are building a rapport

[00:15:20] – Where is the line drawn between the relationship of sales and marketing

[00:18:45] – Give to get

Quotes from this Episode:

“When you try to sell people too much you lose your audience really quick.“ [00:06:44]

“Content that you have out on your websites, the reason why it is so awesome is because it’s a 24-hour sales pin.” [00:08:44]

“If you’re a realtor and you don’t answer your phone, get yourself a virtual assistant, get those phones answered. Answering the phone shows a 70% increase in sales.” [00:11:16]

“If you ask questions, shut up and listen, they’re going to walk right into a sale. You don’t have to do anything, you don’t have to sell.” [00:15:53]


Dan Zitofsky

Facebook –

Website/Free Cheat Sheet –

Resources Mentioned in the Episode

Brainfluence by Roger Dooley – Pick it up here!

How to Win Friends and Influence People by Dale Carnegie – Pick it up here!

Passive to Prosperous by Dan Zitofsky – Pick it up here!

Home to Home by Max Keller – Pick up the book here!

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