Building Your Marketing Around Results Not Trends ft. David Dodge

When it comes to marketing, many real estate investors will go after marketing tactics that are trending and then abandon marketing tactics that are driving results. In this case, the potential to lose momentum is extremely high because of stopping what’s working in your marketing. We bring David Dodge on the show here to talk about the marketing methods he is using in order to bring leads in, and it’s more than likely something that you wouldn’t think would work!

Episode Summary:

On this episode Josh is joined by David Dodge, a real estate professional with over 15 years of real estate expertise. In addition to working with House Sold Easy, he owns and operates a real estate property management firm out of Saint Louis Missouri. On this episode they talk about creating more net worth and marketing budgets vs marketing plans.

[00:04:01] – David Dodge’s background

[00:11:18] – How do you create more net worth

[00:14:34] – What comes first, the marketing budget or the marketing plan?

[00:15:12] – Marketing budget vs Marketing plan

[20:04:05] – What would cause you to cut your marketing budget?

[00:23:11] – Two different types of marketing
1) List based marketing
2) Non-List based marketing

Quotes from the Episode:

“The business of wholesale is incredibly simple….keep the best, sell the rest.” [00:07:58]

“My goal in business isn’t to make more money, it’s to create more wealth for myself.” [00:10:59]

“You can go hunting for deals or you can go fish for deals.” [00:15:48]

“It’s not the way in which you are marketing is being overdone, it’s the lists are being oversold.” [00:24:30]


David Dodge
Website –
Facebook –
Instagram –
YouTube –
Twitter –
LinkedIn –
Podcast –

Resources Mentioned in the Episode

The Ultimate Guide to Wholesaling Real Eastate by a David Dodge – Pick it up on Amazon!

The Unfair Advantage by Robert Kiyosaki – Pick it up on Amazon!

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