In this comeback episode of REI Marketing Weekly, host Josh Culler reintroduces the podcast after a two-year hiatus. Josh discusses the evolution of the real estate market and marketing strategies from 2020-2021 to now. He previews upcoming episodes and provides valuable insights on current effective marketing practices for real estate investors.

Key Talking Points:

• [00:00:00] Introduction and Welcome Back:

  • Host: Josh Culler
  • Reintroduction of the podcast after a break since 2021.
  • Mention of the relevance of previous episodes in today’s market.

• [00:00:40] Market Changes and New Episodes:

  • Market shifts from 2020-2021 to 2024.
  • Upcoming episodes featuring guests like Andrew Lucas on referral marketing and TV ads.

• [00:01:23] Real Estate Marketing Trends:

  • Shift from nationwide to local market focus.
  • Success stories from niche markets (e.g., Andrew Newland in Albuquerque and Springfield).

• [00:02:44] TV Advertising:

  • Growing importance and success of TV ads in local markets.
  • Personal anecdotes about the impact of TV ads on recognition and business relationships.

• [00:04:01] Digital Marketing:

  • SEO and PPC strategies discussed with guests like Brandon Bateman and Brad Woodall.
  • Importance of quick response times for SEO and PPC leads.

• [00:05:45] Changes in Cold Calling and Text Blasting:

  • Decline in effectiveness due to regulations and consumer behavior.
  • Focus on inbound marketing strategies.

• [00:07:02] Social Media and Content Marketing:

  • Changes in social media landscape since 2021 (e.g., rise of YouTube Shorts, TikTok, and Instagram Reels).
  • Importance of consistent and focused content marketing.

• [00:10:14] Adapting and Pivoting Marketing Strategies:

  • Juicing out successful strategies and being ready to pivot when trends change.

• [00:10:52] Shameless Plug and Contact Information:

  • Josh Culler’s services for content marketing, social media management, podcast production, and YouTube management for real estate investors.
  • Contact: Josh at CullerMedia.com (color spelled C-U-L-L-E-R).

Links and Resources Mentioned:

• Email: [email protected]
• Cullermedia.com

Closing:
Josh encourages listeners to check out the next episode with Andrew Lucas and previous episodes for valuable content. He expresses excitement about restarting the podcast and looks forward to engaging with the audience again.