In this engaging episode of the Marketing Weekly podcast, host Josh Culler sits down with Andrew Newlon, a seasoned real estate investor operating in Springfield, Missouri, and Lubbock, Texas. They dive into the intricacies of running marketing operations in two distinct yet similar markets, sharing valuable insights on managing separate businesses effectively. Andrew opens up about his journey, the lessons learned from almost out-marketing himself, and the importance of tracking KPIs to maintain a successful business. Whether you’re looking to expand your real estate ventures or refine your marketing strategies, this episode is packed with practical advice and real-world examples.
Key Takeaways:
0:00 – Introduction to Andrew Newlon and his background
0:42 – Operating in similar markets and running separate businesses
1:02 – Importance of KPIs in real estate marketing
2:04 – Lessons from past marketing mistakes
3:06 – Balancing time and money in marketing strategies
4:20 – Direct mail, TV ads, and PPC as lead generation sources
6:39 – Key marketing KPIs to track
10:07 – Consistency in direct mail campaigns
16:06 – TV advertising and message congruency
23:54 – Marketing in two separate but similar markets
Links Mentioned:
- Andrew Newlon’s Facebook: Andrew Newlon
- Andrew Newlon’s Instagram: Newlon_Andrew
- Culler Media Productions: Culler Media
Thank you for tuning in to this insightful episode! If you enjoyed our conversation with Andrew Newlon, please subscribe, rate, and leave a review on Apple Podcasts or Spotify. Your feedback helps us improve and bring you more valuable content. Don’t forget to check out our past episodes for more great insights. See you next time!
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