If you’re a real estate investor using or considering text message marketing, this episode is a must-listen. I sit down with Michael Bartolomei from Launch Control, a powerful texting platform built specifically for real estate investors. We dive deep into the best practices for text message marketing, compliance concerns, and why the term “text blasting” should be left in the past.
Michael shares insider strategies on how to ethically and effectively engage with leads, the importance of lead nurturing, and how to integrate text marketing with your other marketing channels—like direct mail, PPC, and SEO—to maximize your results. Plus, he reveals how top investors are using texting not just for outreach, but as a powerful tool for lead follow-up and conversions.
Episode Highlights:
[0:00] Introduction
[2:15] Debunking the “Text Marketing is Dead” Myth – Why text marketing is still thriving despite regulatory changes.
[7:40] How to Stay Compliant – The key differences between text message marketing and solicitation, and how to avoid getting flagged.
[12:30] The Right Way to Start a Conversation – The best type of messages to send to get responses (without getting blocked).
[19:10] The “Pivot” Strategy – How to smoothly transition a text conversation into a phone call and close more deals.
[26:45] Maximizing Your Marketing ROI – How to integrate text marketing with other marketing channels like PPC and direct mail for better results.
[34:20] Using Text Marketing for Lead Nurturing – Why text messages aren’t just for outbound marketing, but also for long-term relationship building.
[38:00] How to Get Started with Launch Control – Michael shares how you can book a demo and leverage text marketing the right way.
5 Key Takeaways:
1. Compliance is Key – Understanding the difference between proper text marketing and solicitation helps avoid legal issues and ensures long-term success.
2. Shift from “Text Blasting” to Smart Messaging – Instead of sending mass, generic texts, focus on personalized messages that engage leads.
3. The Power of Lead Nurturing – Texting isn’t just for outbound marketing; it’s also a great tool for building long-term relationships with potential sellers.
4. Integrate Texting with Other Marketing Strategies – Combining text marketing with direct mail, PPC, and SEO can improve conversion rates and maximize ROI.
5. Know When to Pivot to a Phone Call – The ultimate goal of text marketing is to transition to a conversation, making a discovery call the key step toward closing deals.
Links & Resources:
Launch Control – launchcontrol.us
Michael’s Podcast: Deal Nation – Available on all major platforms
If you found this episode valuable, subscribe, share, and leave a review. Also, be sure to check out my YouTube channel (Josh Culler) for more marketing strategies and insights. See you next time.
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