In this episode of REI Marketing Weekly, we dive into one of the most critical yet often overlooked components of real estate investing—follow-up. I’m joined by my friend and experienced investor, Brad Bowen, who invests across the country, operating from California while focusing on the Jacksonville, Florida market. Together, we explore how effective follow-up can make or break deals, especially in virtual investing. Brad shares his insights on utilizing technology and automation, like his lead automation platform RiverX AI, to streamline the follow-up process and boost conversions without losing the personal touch. You’ll learn why follow-up is a “golden goose” for reviving dead leads, how AI can enhance (not replace) human interaction, and why balancing automation with manual efforts is essential for success.

Whether you’re a seasoned investor or just starting out, this episode is packed with actionable advice on how to build a consistent and results-driven follow-up system.

Episode Highlights:

[0:00] – Introduction

[2:05] – The critical role of follow-up in real estate investing and how it bridges marketing and sales.

[3:12] – Introduction of Brad Bowen and his cross-country investing model.

[6:18] – How Brad uses River X AI to automate and enhance follow-up, ensuring consistency and reviving dead leads.

[12:45] – The balance between AI and human touch in follow-up strategies.

[18:20] – The impact of follow-up on sales, and how ignoring it can cost you money.

[22:34] – Practical tips for creating a successful follow-up system, including using both “high-tech” and “low-tech” methods.

[26:55] – Case study: How Brad’s team closed 15 deals by re-engaging cold leads through automation.

Enjoyed this episode? Make sure to rate, review, and share the podcast with fellow investors! Stay tuned for more actionable insights on real estate marketing and investing strategies.