In this episode of REI Marketing Weekly, I sit down with my good friend Bob Lachance, a seasoned real estate investor and founder of REVA Global. Bob shares his journey of optimizing lead management to prevent wasted resources in his real estate business. We delve into the crucial role of follow-up in converting leads, discussing how many touches are necessary and the impact of neglecting this step. Bob provides insights into leveraging virtual assistants (VAs) from REVA Global to streamline marketing and sales processes. We also explore current marketing trends, the importance of multi-channel marketing strategies, and how to effectively integrate VAs into your team to maximize efficiency and profits.
Timeline Summary:
[0:00] – Introduction and overview of the episode’s focus on lead management and avoiding wasted resources.
[1:00] – Introduction to Bob Lachance and his businesses, including REVA Global and its role in providing virtual assistants for real estate investors.
[2:00] – Discussion on the importance of follow-up in lead conversion and Bob’s experience with refining his follow-up process.
[3:30] – How Bob integrates virtual assistants into his marketing strategy, including cold calling, direct mail, and pay-per-lead.
[6:00] – Bob’s process for managing leads with VAs, including list pulling, skip tracing, and strategic follow-up.
[9:00] – Challenges and solutions in hiring and managing VAs for marketing tasks.
[13:00] – Adapting marketing strategies in response to industry changes and the value of a multi-channel approach.
[15:30] – Bob’s tips for starting new marketing channels and the importance of budgeting and consistency.
[18:00] – Importance of continual training for team members, both in-house and virtual.
[22:00] – Bob’s advice on integrating VAs into your team culture and maintaining effective communication.
Links & Resources:
- REVA Global – Learn more about Bob Lachance’s virtual assistant services for real estate investors.
- Email Bob at: [email protected] for direct inquiries.
- Culler Media – Podcast management and production services mentioned in the episode.
Closing Remarks:
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