In this episode, we dive into a key aspect of creating impactful video content: scripting. As a real estate investor or a business owner looking to leverage video marketing, you’ve probably asked yourself, “Do I need a script, or should I just wing it?” In this solo episode, I share insights from working with over 250 real estate professionals and filming more than 10,000 videos throughout my career. We’ll explore how to approach scripting, the pros and cons of using teleprompters, and why authenticity is crucial for engaging your audience. If you’re struggling with confidence on camera or unsure how to organize your content, this episode is for you!

You’ll also learn my preferred method for planning video content, including how to use bullet points effectively, avoid sounding robotic, and maintain a natural flow that resonates with potential sellers or clients. Whether you’re creating lead generation videos or marketing your services, these tips will help you craft videos that are both authentic and impactful.

Episode Highlights:

[0:00] – Introduction

[0:41] – Introduction and overview of previous video content topics.

[2:30] – Should you use a script? Factors to consider for your video content.

[4:25] – Overcoming fear of being on camera and building confidence.

[6:11] – Why teleprompters often hinder authenticity on video.

[8:20] – My go-to method for planning and organizing video topics with bullet points.

[14:00] – The importance of a strong start and call to action in your videos.

[16:50] – Wrapping up: Key takeaways and a special offer for a free 30-minute consultation.

If you found this episode helpful, please subscribe, leave a review, and share it with others who might benefit. Also, check out my YouTube channel for more video marketing tips!