In this episode, we dive deep into the ever-changing landscape of marketing for motivated seller leads with Chris Prefontaine, co-founder of Smart Real Estate Coach. Chris shares invaluable insights into navigating the latest trends in real estate marketing, from leveraging creative financing to optimizing strategies with virtual assistants. We discuss the evolving role of Facebook ads, the impact of artificial intelligence, and the importance of adapting to new tools and techniques while staying true to proven methods. Whether you’re just starting in real estate or looking to refine your marketing game, this episode is packed with actionable tips to help you succeed.

Join us as we explore the basics of effective lead generation, discuss the best lists for direct mail campaigns, and outline the benefits of integrating virtual assistants into your team. Chris also breaks down the keys to identifying the right marketing strategies for your business and how to measure success. If you’re looking to stay ahead in real estate marketing, this episode is a must-listen!

Timeline Summary:

[0:00] – Introduction to marketing challenges and changes in trends for motivated seller leads.

[1:07] – Chris Prefontaine shares insights on creative financing and its growing interest among real estate investors.

[4:30] – Discussing effective marketing strategies, including the use of specific mailing lists and virtual assistants.

[8:20] – How to determine which marketing efforts work best for your business and when to adjust strategies.

[12:15] – The role of virtual assistants in marketing, their training, and how they can improve efficiency.

[16:30] – The importance of staying committed to a marketing strategy and knowing when to scale.

[22:00] – Key performance indicators (KPIs) to track and measure marketing success.

[25:45] – Predictions for the future of real estate marketing and effective lead generation techniques.

Links & Resources

• Smart Real Estate Coach – Learn more about Chris Prefontaine’s coaching programs: https://smartrealestatecoach.com
• SRECLS Live – Information on the upcoming event hosted by Smart Real Estate Coach: https://sreclive.com
• Master’s Class – Free online class to dive deeper into creative real estate strategies: https://smartrealestatecoach.com/mastersclass