In this episode of The REI Marketing Weekly, I sit down with Ian Horowitz, a former firefighter turned real estate investor with a nine-figure portfolio. Ian reveals how content marketing, credibility-building, and strategic networking helped him raise millions in private capital and scale his business. We discuss why authority matters in real estate investing, how to use books, podcasts, and social media to attract investors, and the exact process he follows to nurture relationships and close deals. If you’re looking for practical, no-BS marketing tactics to grow your investment business, this is a must-listen!

5 Key Takeaways:

1. Your Network is Your Capital Source – Investors are already in your circle; you just need to let them know what you do. Start sharing your journey and deals with friends, family, and acquaintances.

2. Content Creates Credibility – A book, podcast, or even consistent social media posts can establish you as an expert. People invest with those they trust, and content builds trust.

3. Give Value Before You Ask for Money – Whether it’s a free book, whitepaper, or educational content, providing value first makes people more likely to invest when the time comes.

4. Avoid Desperation When Raising Capital – The key to getting investors on board? Scarcity and confidence. Instead of chasing investors, create a fear of missing out (FOMO) by positioning your deals as exclusive opportunities.

5. Build a System for Long-Term Growth – Ian automates his credibility-building through a system that includes podcasting, social media content, email marketing, and case studies—all designed to nurture investors over time.

Episode Highlights & Timestamps:

[0:00] – Introduction

[1:10] – Ian’s background: From firefighter to real estate mogul

[3:45] – The moment Ian realized raising capital was easier than he thought

[6:20] – Why your first step in raising capital should be creating case studies

[7:30] – How writing a book helped Ian close a $5M deal with seller financing

[10:15] – The biggest misconception about content marketing for real estate

[12:40] – Social media vs. long-form content: What’s better for credibility?

[15:25] – How to leverage speaking engagements and networking for capital

[17:15] – The power of a well-placed free resource in generating deals

[21:00] – Ian’s capital-raising funnel: How it works and why it converts

[24:30] – The biggest mistake investors make when trying to raise money

[26:50] – The “fear of missing out” (FOMO) approach to securing investors

[29:30] – Ian’s step-by-step guide for beginners raising private capital

[32:00] – Where to connect with Ian and learn more about his strategies

Links & Resources:

Connect with Ian Horowitz: http://www.equitywarehouse.com

Listen to Ian’s Podcast: The Real Estate Reserve Podcast

Follow Ian on Instagram: @EquityWarehouse

If you found this episode valuable, make sure to subscribe, share, and leave a review! Your support helps us bring more expert insights on marketing and real estate investing. 🚀

👉 Follow me on social media and YouTube for weekly content tips!