If you’re still relying solely on traditional SEO to attract motivated seller leads, you might be falling behind. In this game-changing episode, I sit down with Matt Bigach, co-founder of Nexus Homebuyers and Reibar Marketing, to dive deep into Generative Engine Optimization (GEO)—the next evolution of search in the age of AI. We break down how AI-powered search tools like ChatGPT, Perplexity, and Gemini are transforming how people find information and how investors can adapt to stay ahead of the competition.

I even do a live test on ChatGPT, and what I discover completely changes how I see search marketing. We cover why Google is losing market share, how AI is reshaping search results, and the practical steps you need to take right now to optimize your content for AI-driven search. If you want to future-proof your real estate business, this is an episode you can’t afford to miss.

Episode Highlights:

[0:00] – Introduction

[1:15] – What is Generative Engine Optimization (GEO) and how does it differ from traditional SEO?

[4:40] – The shift from search engine results to AI-curated answers—what this means for marketing

[6:59] – Why content diversity (videos, blog posts, and authoritative mentions) is crucial for ranking in AI search

[8:20] – How AI-driven tools like ChatGPT, Perplexity, and Gemini are shaping the future of search

[10:28] – Action steps to start optimizing for GEO today

[12:10] – The importance of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) in AI search rankings

[14:35] – How getting featured on prominent blogs and media outlets can boost your credibility

[18:42] – Live test: I ask ChatGPT where to sell my house in Chicago—what happens next blows my mind

[20:04] – How reviews and online reputation impact AI-driven search results

[22:56] – The power of multi-format content and why video content is crucial

[25:29] – A crazy AI story: How I used AI to design my latest tattoo and why this proves AI’s impact on every industry

Five Key Takeaways:

1. AI is reshaping search results – Unlike traditional search engines that provide multiple options, AI-driven search tools deliver direct answers, making it crucial to optimize content for these platforms.

2. Content diversity is key – AI prioritizes websites with a mix of blogs, videos, reviews, and authoritative mentions. A single-format approach is no longer enough.

3. EEAT matters more than ever – Experience, Expertise, Authoritativeness, and Trustworthiness now play a huge role in search rankings, especially in AI-generated results.

4. Reviews influence AI recommendations – AI tools are pulling data from reputable sources and favoring businesses with strong online reputations, including Google and BBB reviews.

5. Early adopters will dominate – Businesses that start optimizing for AI-driven search now will have a major advantage over competitors who delay adopting this strategy.

Links & Resources:

📩 Connect with Matt Bigach: [email protected]

🌎 Learn more at ReibarMarketing.com

🎥 Watch this episode on YouTube for the live AI test!

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