In this insightful episode, we sit down with Brad Chandler, a seasoned real estate investor and marketing expert with over 21 years of experience and $30 million spent in marketing. Brad shares the hard-earned lessons and mindset shifts that have transformed his approach to both business and life. This episode dives deep into the often-overlooked relationship between your marketing strategies, business goals, and personal fulfillment. Whether you’re a seasoned investor or just starting, Brad’s perspective will leave you with actionable insights and a refreshed approach to building a sustainable business.
Join us as Brad discusses how to avoid common marketing pitfalls, the importance of self-awareness in achieving business success, and why focusing on your “why” is key to aligning your efforts with your goals. From real-world mistakes to invaluable takeaways, this conversation is packed with wisdom for anyone looking to balance business success with a meaningful life.
Episode Highlights:
[0:00] Introduction to Brad Chandler and his extensive real estate marketing journey.
[2:24] The danger of “marketing yourself out of business” and how to align marketing with your infrastructure.
[5:12] Why your self-worth shouldn’t be tied to your net worth—and how mindset affects marketing decisions.
[10:21] The seven-level “why” exercise for uncovering your true motivations.
[16:32] How following your gut can save you from costly marketing mistakes.
[19:36] Why rapport and empathy are the most valuable tools in sales and marketing.
[23:40] The power of removing self-limiting beliefs to create a thriving business and personal life.
5 Key Takeaways:
1. Avoid Marketing Overload: Scaling your marketing efforts too quickly without proper infrastructure can backfire. Align your campaigns with your team’s capacity and systems.
2. Know Your Why: Conduct a seven-level “why” exercise to deeply understand the motivations behind your business and marketing decisions.
3. Follow Your Gut: Trust your instincts when making decisions about partnerships, campaigns, and investments. Intuition often highlights what spreadsheets can’t.
4. Focus on Rapport: Building authentic connections with clients and understanding their needs is far more effective than high-pressure sales tactics.
5. Mindset Over Mechanics: Self-limiting beliefs can sabotage your business. Addressing your mindset not only improves personal happiness but also enhances business outcomes.
Links & Resources:
Connect with Brad Chandler: https://podcast.bradchandler.com/
Final Thoughts:
If this episode resonated with you, don’t forget to subscribe and leave a review on your favorite podcast platform. Share this episode with a friend who could use a fresh perspective on aligning their business and personal goals. Thanks for listening, and we’ll catch you next week!
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