In this episode, we dive deep into GEO (Generative Engine Optimization), a critical strategy for getting your real estate business ranked in AI-powered searches. Bryan Sekine, an SEO expert with years of experience, joins the show to discuss how AI tools like ChatGPT and Gemini influence search rankings and what real estate investors must do to get their business featured in AI-generated responses.

Bryan shares practical and tactical strategies to optimize your online presence, improve website rankings, and leverage AI to ensure your business appears when motivated sellers search for solutions. Whether you’re a seasoned investor or just getting started with SEO, this episode will provide clear action steps to stay ahead of the curve in the evolving world of AI-driven search.

Episode Highlights:

[0:00] Introduction to the episode and topic: How AI is changing SEO

[1:52] Guest introduction: Bryan Sekine and his background in SEO

[5:51] How AI is transforming search behavior and why it matters for real estate investors

[10:18] The shift from long-form content to concise, high-value answers in AI rankings

[15:12] What is Geo Generative Engine Optimization (Geo) and how it differs from traditional SEO

[20:07] The importance of Google Business Profile and how to optimize it for AI search

[27:25] Top strategies to get your real estate business ranked in AI-generated responses

[30:11] Why Google reviews and business listings impact your AI ranking

[33:40] How structured data and schema markup help AI understand your website

[37:08] Bryan’s SEO & Geo checklist—a step-by-step guide to improving your rankings

[40:41] Final thoughts on why real estate investors must start optimizing for AI today

5 Key Takeaways:

1. AI is changing search behavior. Traditional search engines provide multiple results, while AI tools like ChatGPT and Gemini often suggest a single best answer. If your business isn’t optimized, you may not be found at all.

2. Google Business Profile is critical. AI engines use your Google Business Profile, customer reviews, and online activity to determine rankings. Keeping this updated is essential.

3. Reviews play a major role in AI rankings. Businesses with high-quality, frequently updated reviews are more likely to be referenced in AI search results.

4. Content needs to be clear and direct. AI prioritizes concise, high-value responses over long-form content, making structured, relevant information more important than ever.

5. Structured data and schema markup improve visibility. Using schema markup helps AI engines understand and index your website correctly, increasing the chances of being featured in AI responses.

Links & Resources:

• Get Bryan’s SEO & Geo Optimization Checklist: https://foxandowlmarketing.com/EEAT/

• Connect with Bryan: FoxAndOwlMarketing.com

• Follow Josh on YouTube for real estate marketing strategies: YouTube.com/@JoshCuller

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