In this episode, we dive deep into an often-overlooked marketing method: TV advertising for real estate investors. Tony Javier, a seasoned expert in utilizing TV ads to generate motivated seller leads, joins me to shed light on why this “old-school” marketing channel still packs a punch, especially for certain demographics. If you’re skeptical about TV’s effectiveness or think it’s too costly, Tony’s insights on reaching the right audience might change your mind. We explore how TV ads can deliver high ROI, the ideal audience for this approach, and Tony’s strategies that make TV ads a reliable lead generation tool in real estate.
From the importance of targeting specific demographics to tips on standing out in competitive markets, Tony shares the formula that’s helped him and his clients succeed on TV. Whether you’re new to TV ads or looking to refine your approach, Tony’s practical advice offers valuable takeaways for real estate investors eager to expand their marketing channels.
Episode Highlights:
[00:00] – Introduction to TV advertising and Tony’s unique approach for real estate investors.
[05:15] – How Tony discovered the power of TV ads through an unexpected encounter.
[12:30] – Why TV ads resonate with the 50+ demographic and how this group consumes media differently.
[20:45] – The credibility factor: How appearing on TV positions you as a trusted, established business.
[25:10] – Common mistakes in TV advertising and Tony’s top tips for an effective campaign.
[30:00] – Standing out with memorable calls to action and easy-to-recall phone numbers.
[33:30] – Best practices for creating a TV ad campaign that drives results.
1. TV Ads Are Still Relevant and Effective – Despite the rise of digital marketing, TV advertising can be a powerful tool for real estate investors, especially for reaching older demographics who still heavily consume TV content.
2. Understanding Your Audience Is Essential – For TV ads to be effective, it’s crucial to target the right demographic. Tony highlights that the 50+ age group, particularly those with a lower income, is a prime audience for motivated seller leads.
3. Credibility Through TV Exposure – Appearing on TV can instantly boost your credibility, making potential clients view you as a serious and trustworthy business, unlike the perception many have of online ads.
4. Memorable Call-to-Actions Make a Difference – A clear, concise call-to-action, including an easy-to-remember phone number or website, can significantly increase engagement and conversion rates from your TV ads.
5. Stand Out with Proven Strategies – Success with TV advertising relies on using well-tested scripts, strategically selecting air times, and crafting ads that capture and hold attention. Following a reliable formula can yield consistent results and reduce ad spend waste.
Links & Resources:
• Connect with Tony Javier and learn more about TV advertising for real estate investors: https://tonyjavier.com/tv
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