Generate Motivated Seller Leads While You Sleep | SEO, PPC, & Facebook Ads with Brandon Bateman

In this episode of ROI Marketing Weekly, I sit down with Brandon Bateman from the Bateman Collective to dive deep into the intricacies of generating motivated seller leads using SEO, PPC, and Facebook ads. Brandon shares his expertise on leveraging these platforms to generate high-quality leads around the clock. We tackle common misconceptions about PPC being too expensive, discuss the importance of having a fast and effective lead conversion process, and explore the differences in lead quality and scalability between PPC and Facebook ads. Brandon also provides actionable insights on optimizing landing pages, improving click-through rates, and the importance of speed in lead response times. Whether you’re a seasoned investor or just getting started with digital marketing, this episode is packed with valuable tips to enhance your lead generation strategies.

Timeline Summary

[0:00] – Introduction to generating leads while you sleep using SEO, PPC, and Facebook ads.

[2:00] – Welcoming Brandon Bateman and discussing the importance of multiple marketing facets.

[4:10] – Breaking down the landscape of PPC and its effectiveness for real estate investors.

[6:30] – Addressing the common misconception that PPC is too expensive.

[10:20] – Comparing lead quality and scalability between PPC and Facebook ads.

[15:00] – The role of landing pages and conversion optimization in PPC success.

[20:05] – Analyzing key performance indicators (KPIs) for PPC campaigns.

[24:30] – Similarities in tracking metrics for Facebook paid traffic campaigns.

[28:15] – The importance of speed to lead and proper qualification of PPC leads.

[33:00] – How to treat PPC leads differently to maximize conversion rates.

[35:50] – Closing thoughts and how to connect with Brandon Bateman.

Links & Resources

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