“…when sellers actually pick up the phone and call, it might be 10, 15, 20 pieces of mail that hit them before they finally said yes, but it wasn’t because we sent them 20…it was because we showed up at the right moment.”
Episode summary: Joined by the host, Josh Culler is Steven Pesavento who discusses about Multiple Markets, how every market has a culture of its own and how important it is to think step up and think like a marketer.
[00.02.29] – “who’s crushing it” segment
[00.04.32] – Steven introduces himself and shares his origin story
[00.07.01] – Steven gives an insight about different markets and the difference in marketing when dealing with different markets
[00.11.14] – Steven shares the mistakes he did and how he learned from them
[00.12.40] – “Volume based wholesale” and “profit based model”
[00.17.05] – The most important marketing strategy is the show up at the right time.
[00.19.56] – Steven’s advice to the audience, “step up and think like a Marketer”
Quotes from the episode:
“Every market is different and when you are marketing you are gonna have to first get in touch with people.” [00.09.17]
“…when sellers actually pick up the phone and call, it might be 10, 15, 20 pieces of mail that hit them before they finally said yes, but it wasn’t because we sent them 20…it was because we showed up at the right moment.” [00.17.47]
“Businesses are changing and that’s phenomenal, that doesn’t mean that the change is going to be good but the reality is that we step up and accept it.” [00.19.26]
“None of the strategies that you are gonna learn, make you different because you are not gonna take action.” [00.19.56]
Podcast by Steven Pesavento: https://investor-mindset.simplecast.com/
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