Generating Leads with Value Content Marketing ft. Greg Dickerson

Episode Summary:

On this episode Josh is joined by Greg Dickerson and they talk about the importance of marketing in today’s context.

[00:03:35] – Greg Dickerson’s background

[00:06:07] – Being inspired by Gary Vaynerchuk, Grant Cardone

[00:10:27] – How things evolved from 1997 till today

[00:14:49] – Why Greg is so big on content

[00:17:39] – How to do video marketing the easy way

Quotes from the Episode:

“So marketing is awareness. Marketing is putting your brand out there. It’s raising awareness to who you are and what you do.” [00:06:45]

“ What I tell people first and foremost is you’ve got to be an expert. You’ve gotta be good at what you do. You’ve got to be sincerely interested in other people.“ [00:08:21]

“If you’re a company and you have not created a media presence. And you have not become a media company. You’re going to get left in the dust by everybody else who has, whether you’re an investor, an entrepreneur, you’re raising capital.” [00:12:34]

“you can just film that right there and then bam, that goes out to LinkedIn, Instagram, you know, Facebook. It needs to go out to all of them because different people get their content different places.”[00:16:34]

Resources & Links:

Josh Culler
Email – josh@cullermedia.com
cullermedia.com/subscribe

Greg Dickerson
http://gregdickerson.com/

Gary Vaynerchuk
https://www.garyvaynerchuk.com/

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