Typically you think of testimonials as content with your customers, but what about getting their story? This is a little bit of a mindset shift from your typical testimonial video, but makes a major difference. Zach Beach, a real estate investor out of Rhode Island talks to us about how he utilizes storytelling in their marketing.
On this episode Josh is joined by Zach Beach and they talk about how to use video testimonials in a strategic way.
[00:06:14] – Zach Beach’s background
[00:07:27] – Doing video marketing in a methodical way
[00:12:07] – Double down on video marketing and not be shy
[00:17:07] – Keeping your customer engaged constantly
Quotes from the Episode:
“The basic concept is you are allowing your clients to be on this pedestal. And what happens with that is that. Other clients see that other potential customers see that and they’re like, Hey, that person won because smart real estate coach was on their side and help them get to that destination on.“ [00:09:25]
“You know, shoot a testimonial video with that person and then post one testimonial every Friday or every Thursday. Everyone’s saying whatever it is, pick a day. Um, but make sure it’s structured. “ [00:11:25]
“ I actually deal a lot more people that are uncomfortable being on camera then are actually comfortable being on camera.” [00:13:30]
Resources & Links:
Email – firstname.lastname@example.org
Building a Story Brand