Calibrating Your Marketing with Data Analysis ft. Paul Del Pozo

Data is something that people have a love-hate relationship with. Maybe you are someone that hates data, but you need to understand it in order to properly calibrate your marketing efforts and see the best results. Paul Del Pozo out of Southern California and investor in Florida, talks to us about how his platform Propstream helps investors better understand and utilize their data.

Episode Summary:

On this episode Josh is joined by Paul Del Pozo and they talk about utilizing your main channels for real estate marketing.

[00:03:54] – Paul Del Pozo’s background

[00:06:27] – The 2 main channels for marketing well

[00:09:07] – Hustle hard during the early phase

[00:11:07] – Checking your data hygiene

Quotes from the Episode:

“Our two major marketing channels right now are cold calling and text messages. Um, so we are going pretty broad with our, our dataset.” [00:07:30]

“You’ve got to know your audience and be relevant to them. That’s the first thing. But once you start testing these markets and start testing where you’re putting your marketing out there, and specifically content as well.“ [00:09:25]

Resources & Links:

Josh Culler
Email –

Paul Del Pozo


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