Know, Like, & Trust Marketing ft. Brian Trippe

Building trust with a motivated or distressed seller is not an easy task. It takes a lot of effort, energy and a lot of times money to build a great relationship with a seller to where they like you, trust you, then sell the house to you. So how do you build that kind of rapport? Brian Trippe, an investor out of Birmingham, AL has got this figured out and is making it happen in a unique way.

Episode Summary:

On this episode Josh is joined by Brian Trippe

[00:06:04] – Brian Trippe’s background

[00:08:13] – Credibility, Authority and producing content

[00:11:50] – Benefits of video

[00:14:30] – 3 Golden Points
1) Going deeper in marketing is the best strategy in establishing yourself as the go to person/authority for building credibility and generating leads.
2) What is your goal for the content? Build content around your goals
3) Relevance is key.

[00:18:29] – What do you say to the people why say they don’t need and online presence?

Quotes from the Episode:

“When you opposite in that zone of something you’re good at, something you love to do and something you can make money at, when you operate in that zone I think you’re really found it.” [00:07:21]

“How can you position yourself to be an authority in your marketplace? You do that by creating a celebrity type of atmosphere around who you are and what you want to do.” [00:14:13]

“You can create all the content in the world, that’s one piece of it and an important piece, but you still have to convert.” [00:19:51]


Brian Trippe
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Podcast –

Resources Mentioned in the Episode:

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk – Pick it up on Amazon!

How to Win Friends and Influence People by Dale Carnegie – Pick it up on Amazon!

Nothings for Sale by Brian Trippe – Pick it up on Amazon!

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